The ALIGN Workshop is a facilitated strategic session designed to bring clarity to fragmented marketing, align stakeholders, and establish a shared view of what’s working, what’s wasted, and where focus should sit next.
This combines a structured leadership workshop with in-depth channel audits to create a joined-up picture of your entire marketing system.
The session explores five connected areas:
Attract – Who you are targeting and how you are seen
Leverage – How well existing assets, channels and data are being used
Ignite – What should be prioritised first to create momentum
Generate – How leads and enquiries are created and tracked
Nurture – How prospects and customers are supported over time
What’s Included
Pre-work review of existing marketing activity and data
A facilitated ALIGN workshop using live, anonymous polling (Mentimeter)
Cross-team input (sales, marketing, leadership, delivery)
Channel audits across SEO, Paid Media, Email, Social and Website
Identification of alignment gaps, risks and opportunities
Prioritised focus areas across the full customer journey
What You Receive
An ALIGN Playbook summarising insights and findings
Clear visibility of where views align and where they differ
A prioritised set of strategic focus areas
A foundation for roadmap planning and investment decisions
Designed For
Leadership teams who want clarity before investing further
Businesses with multiple agencies or channels but no single view
Companies preparing for growth, restructuring, or scale
Organisations that want decisions based on evidence, not gut feel