Once the current landscape is understood through the ALIGN Workshop and channel audits, the next step is deciding what to do with that insight.
This engagement focuses on turning diagnosis into direction by defining:
Clear marketing objectives aligned to business goals
The role each channel should play (SEO, Paid, Email, Partnerships, etc.)
Priority campaigns and themes
What to do first, what to do next, and what to defer
How activity should be sequenced over the next 6 months
Using the SCALE framework (Systemise, Clarify, Accelerate, Lean, Expand), we ensure the roadmap is:
Focused on what will drive the greatest commercial impact
Sequenced sensibly based on dependencies and resource
Realistic to deliver
Aligned to growth targets and constraints
What’s Included
Review of ALIGN outputs and channel audit findings
Definition of commercial and marketing objectives
Channel role and budget prioritisation
Campaign and initiative planning
Dependency and sequencing mapping
A structured 6-month marketing roadmap
Final walkthrough and handover session
What You Receive
A clear, prioritised 6-month marketing plan
Defined channel roles and success measures
A practical roadmap your team or agencies can execute
Clarity on what to focus on, what to pause, and what to stop
Designed For
Businesses who want a clear growth plan, not just tactics
Leadership teams preparing to invest or scale
Companies with multiple channels but no joined-up roadmap
Organisations who want confident, evidence-led prioritisation