Search is evolving. AI-powered results, summaries, and assistants are increasingly shaping how people discover information. However, both traditional and AI-driven search still rely on the same fundamentals:
Clear, well-structured content
Demonstrated expertise and usefulness
Strong topical coverage and authority
Healthy technical foundations
Align & Scale’s SEO Management service is built around these principles, ensuring your business is discoverable, credible, and positioned for long-term organic growth.
All tiers follow the same best-practice approach to research, writing, and optimisation. The difference between tiers is not quality, but volume, depth, and the level of strategic focus applied.
ACTIVATE | Tier 1
Designed for:
Businesses that need to establish strong SEO foundations and start seeing consistent, measurable progress.
Focus:
Getting the fundamentals right and creating a reliable baseline for future growth.
What’s included (per month):
1 new SEO content page
1 existing page refreshed or improved
Technical health and indexing monitoring
Resolution of critical issues impacting visibility
Monthly performance report and review call
KPI Focus:
Indexing and crawl health
Ranking visibility for priority terms
Baseline organic traffic trends
Outcome:
A stable SEO foundation from which performance can be evaluated and improved with confidence
OPTIMISE | Tier 2
Designed for:
Businesses ready to use performance data to actively improve rankings, traffic quality, and efficiency.
Focus:
Prioritising what to work on based on real search and engagement signals.
Everything in Activate, plus:
2 new SEO content pages per month
2 existing pages refreshed per month
Backlink profile monitoring and quality assessment
Identification and management of harmful links
Data-led content prioritisation and iteration
KPI Focus:
Organic traffic growth trends
Ranking movement across priority topics
Backlink profile stability and authority signals
Outcome:
Improved visibility and momentum driven by evidence, not assumptions.
SCALE | Tier 3
Designed for:
Businesses that want SEO treated as a core, strategic growth channel.
Focus:
Building topical authority and sustainable demand at scale.
Everything in Optimise, plus:
4 new SEO content pages per month
4 existing pages refreshed per month
Topic-cluster and authority-led content planning
Ongoing backlink and amplification strategy via trusted partners
Deeper strategic oversight and prioritisation
KPI Focus:
Organic demand growth across core topics
Authority and coverage across priority themes
Consistency of performance as content volume increases
Outcome:
A scalable SEO system designed to build long-term authority, visibility, and predictable organic growth.