ALIGN Workshop
A structured strategic workshop for growing SMEs who want clear priorities, aligned channels and a commercial growth plan before investing further in marketing execution.
Growing but everything feeling disjointed?
When strategy is unclear, activity multiplies but impact fragments. The ALIGN Workshop brings leadership-level clarity before more budget is deployed.
Marketing feels busy… but not focused?
Channels working in isolation?
Agencies executing without direction?
Budget spread thin across channels?
Investing in marketing without a clear roadmap?
Sales and marketing misaligned?
Marketing feels busy… but not focused? Channels working in isolation? Agencies executing without direction? Budget spread thin across channels? Investing in marketing without a clear roadmap? Sales and marketing misaligned?
From fragmented activity to focused growth
Without senior marketing direction, effort becomes reactive and budgets lose efficiency. The ALIGN Workshop turns scattered activity into a structured, scalable growth plan.
Before...
- Marketing lacks clear ownership
- Channels operate independently
- Budget spent without prioritisation
- Inconsistent messaging
- Reactive decision-making
After.
- Clear revenue-aligned marketing priorities
- Channels operate as one system
- Budget focused on proven performance
- Confident, insight-led decision making
- Predictable, scalable growth
What you get from us
Strategic growth direction
Clear roadmap, prioritised marketing channels and commercial focus.
Performance & accountability
Tracking, reporting and optimisation tied to business outcomes.
Leadership without overhead
Senior marketing ownership without full-time cost or complexity.
The next steps
Request support online
2-3 minutes to request support online and get the ball moving.
Discovery call booked
A 45 minute discovery call is scheduled to discuss your requirements further and whether this is the right fit for both parties.
Conduct workshop online or in-person
We facilitate a structured session using mentimeter interactive questions to assess your current positioning, channels, performance data and commercial objectives. THis can be done remotely or in your offices. We like to get as many stakeholders in the workshop as possible.
ALIGN playbook & priorities
Once we have presented the workshop, we analyse our findings and decide your best course of action through our ALIGN playbook. Some then use the information to handle in-house, others ask for ongoing support.
Investment
The ALIGN Workshop is delivered as a structured strategic engagement.
£1250 - £2500 (one-off)
Pricing depends on business size, complexity and pre-work required.
You receive a facilitated strategy session, diagnostic analysis and a clear 90-day growth roadmap — designed to bring focus before further marketing investment.
Proven Commercial Marketing Impact
Real results achieved through strategy ownership, performance optimisation and structured growth frameworks.
Case Study Snapshot: Online Tutoring Platform
Lessons Delivered
28,343
A 4–5x increase in total platform usage, up from around 6000 lessons at project start.
Cost Per Sign-Up
£30
Down from £70 through funnel optimisation.
Cost Per New Lesson
£50
Reduced from £120 at scale.
FAQs
Learn more about our fractional marketing manager service below:
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A Fractional Marketing Manager gives you senior-level marketing leadership on a part-time basis. You get strategic direction, hands-on execution oversight and commercial accountability, without the cost or commitment of a full-time hire.
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Agencies typically execute in silos (SEO, PPC, social, email). A Fractional Marketing Manager owns the whole growth system by aligning channels, budgets, messaging and performance to business goals, and making sure everything works together commercially.
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Most clients engage for between 1 and 4 days per month, depending on growth stage, complexity and internal resource. The focus is on impact, not time-filling.
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Ambitious SMEs who:
Are investing in marketing but lack strategic leadership
Want clearer ROI and prioritisation
Are scaling and need structure, not just activity
Need a senior voice without a full-time salary
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This can include:
Setting growth strategy and channel priorities
Owning the marketing roadmap and KPIs
Managing agencies and freelancers
Auditing and improving SEO, paid media, content and CRO
Reporting to founders and leadership teams
Translating data into commercial decisions
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No. I want to work alongside them. The role is to provide direction, alignment and performance leadership. Ensuring everyone is working to the same growth plan and commercial objectives.
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Fractional support typically ranges from a few hundred to a few thousand pounds per month depending on scope and time commitment needed. But in most cases is significantly less than the total cost of a full-time senior hire.