Privacy & Cookies Policy

Last updated: 11/02/2026

1. Who We Are

Align & Scale is operated by James Gurnett, a sole trader based in the United Kingdom.

If you have any questions about this policy or your personal data, please contact:

📧 james@align-scale.com

We are committed to protecting your personal data and being transparent about how it is used.

2. What Information We Collect

We may collect and process the following information:

Information You Provide Directly

  • Name

  • Email address

  • Company name

  • Phone number (if provided)

  • Form responses (including quiz submissions)

  • Information shared during discovery calls or enquiries

Information Collected Automatically

When you use our website, we may collect:

  • IP address

  • Device and browser information

  • Pages visited

  • Time spent on pages

  • Referral source

  • Click behaviour

  • Ad interaction data

This information is collected using analytics and advertising technologies described in the Cookies section below.

3. How We Use Your Information

We use personal data to:

  • Respond to enquiries

  • Deliver audits, workshops and consultancy services

  • Improve website performance and user experience

  • Analyse marketing effectiveness

  • Optimise advertising campaigns

  • Send marketing communications (where you have opted in)

  • Maintain internal records

We do not sell personal data.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent – for marketing emails and non-essential cookies

  • Contract – where data is required to deliver paid services

  • Legitimate Interests – to improve services, analyse performance, and run advertising effectively

You may withdraw consent at any time.

5. Marketing Communications

If you subscribe to our mailing list or request resources:

  • Your details may be stored in our email marketing platform (e.g. Mailchimp).

  • You can unsubscribe at any time via the link in any email.

We will not send unsolicited marketing emails.

6. Data Sharing & Third Parties

We use trusted third-party providers to operate our business. These may include:

  • Squarespace (website hosting and forms)

  • Google Analytics 4

  • Google Tag Manager

  • Google Ads (including remarketing and Enhanced Conversions)

  • LinkedIn Insight Tag

  • Meta Pixel (Facebook/Instagram Ads)

  • Mailchimp (email marketing)

  • Google Drive (secure document storage)

These providers may process data on our behalf in accordance with their own privacy policies.

We only share data where necessary to operate services.

7. Advertising & Enhanced Conversions

We use advertising tools including Google Ads, LinkedIn Ads and Meta Ads.

This may involve:

  • Remarketing to previous website visitors

  • Tracking conversions

  • Measuring campaign effectiveness

  • Using hashed (encrypted) email data for Enhanced Conversions

Advertising platforms may combine website data with other information they hold.

You can manage advertising preferences through:

  • Google Ad Settings

  • Meta Ad Preferences

  • LinkedIn Ad Settings

8. Data Storage & Security

Personal data may be stored:

  • Within Squarespace systems

  • On secure email accounts

  • On a password-protected personal computer

  • Within secure cloud storage (e.g. Google Drive)

  • Within a CRM system (when implemented)

Reasonable technical and organisational measures are taken to protect personal data.

9. Data Retention

We retain data:

  • Enquiry and marketing data: indefinitely unless you request removal

  • Client data: retained for ongoing learning, service improvement, and legal compliance

  • Financial records: retained as required by UK law

You may request deletion of your data at any time.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Object to processing

  • Data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

If you have concerns, please contact us first.

11. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly and allow us to analyse performance and marketing effectiveness.

12. Types of Cookies We Use

Essential Cookies

Required for website functionality and security. These cannot be disabled.

Analytics Cookies

Used to understand how visitors interact with the website, including via:

  • Google Analytics 4

Advertising & Marketing Cookies

Used to:

  • Track conversions

  • Enable remarketing

  • Measure campaign performance

These may include cookies from:

  • Google Ads

  • LinkedIn

  • Meta

Non-essential cookies are only placed after consent via our cookie banner.

13. Managing Cookies

You can:

  • Accept or reject non-essential cookies via our cookie banner

  • Adjust browser settings to block cookies

  • Use opt-out tools provided by Google, Meta and LinkedIn

Blocking cookies may affect website functionality.

14. International Transfers

Some third-party providers may store data outside the UK. Where this occurs, appropriate safeguards are in place.

15. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page.