Fractional Marketing Manager
Senior marketing leadership and strategic direction without the cost of a full-time hire. For businesses that need experienced marketing direction, prioritisation, and a senior sounding board, but not day-to-day execution.
Growing but everything feeling disjointed?
Most SMEs don’t fail because they lack the tools or the effort. They stall because they lack leadership, prioritisation and a commercial growth plan.
Activity without ROI?
Multiple agencies, no single owner?
Founder still acting as Head of Marketing?
Budget spread thin across channels?
No clear roadmap, only tactics?
Activity without ROI? Multiple agencies, no single owner? Founder still acting as Head of Marketing? Budget spread thin across channels? No clear roadmap, only tactics?
From reactive marketing to predictable growth
Without senior marketing direction, activity becomes fragmented, budgets become inefficient, and growth becomes inconsistent. Structured marketing leadership turns disconnected efforts into a focused, scalable growth system.
Before...
- Marketing lacks clear direction
- Channels operate in silos
- Budget spent without predictable results
- Limited leadership-level marketing insight
- Growth feels inconsistent
After.
- Clear revenue-aligned marketing priorities
- Channels operate as one system
- Budget focused on proven performance
- Confident, insight-led decision making
- Predictable, scalable growth
What you get from us
Strategic growth direction
Clear roadmap, prioritised marketing channels and commercial focus.
Performance & accountability
Tracking, reporting and optimisation tied to business outcomes.
Leadership without overhead
Senior marketing ownership without full-time cost or complexity.
The next steps
Request support online
2-3 minutes to request support online and get the ball moving.
Discovery call booked
A 45 minute discovery call is scheduled to discuss your requirements further and whether this is the right fit for both parties.
Audit & growth roadmap
Once we agree to move forward, we begin by aligning your marketing to clear commercial objectives. Campaign structure is refined, budgets are reviewed, conversion tracking is validated. Ensuring the foundations are strong before scaling begins.
Begin working together
Engagement flexes with your business and the support that you need after we identify any problems from stage 3..
Full-Time OR Fractional
Many growing businesses reach a stage where marketing needs senior leadership. The question becomes whether to hire a full-time Head of Marketing or bring in flexible fractional expertise. Both models offer value but they serve very different commercial needs.
Full-Time Head of Marketing
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Businesses that need daily, fully embedded leadership across marketing, stakeholders and teams.
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High fixed cost (salary + benefits + NI) regardless of workload.
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Recruitment + notice period + onboarding can take months.
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Deep immersion in a single business over time.
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Internal team leadership, stakeholder management & long-term capability building.
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Higher commitment, longer hiring cycle, may still need specialists for execution.
Fractional Marketing Manager
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SMEs that need senior direction, prioritisation and accountability without a full-time overhead.
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Flexible investment (retainer / days per month) that can scale up or down with priorities.
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Typically faster onboarding and quicker time-to-value.
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Cross-industry insights and patterns from multiple growth stages and channels.
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Commercially aligned strategy, channel leadership, performance oversight and clear priorities.
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Not embedded full-time; works best with clear goals and collaborative access to data and teams.
Investment
Fractional Marketing Manager support typically ranges between:
£700 - £2950 per month
Engagement level depends on:
Days per month required
Business complexity
Team structure
Channel scope
Most businesses engage on a 3-6 month strategic mandate to establish clarity, alignment and measurable progress.
Proven Commercial Marketing Impact
Real results achieved through strategy ownership, performance optimisation and structured growth frameworks.
Case Study Snapshot: Online Tutoring Platform
Lessons Delivered
28,343
A 4–5x increase in total platform usage, up from around 6000 lessons at project start.
Cost Per Sign-Up
£30
Down from £70 through funnel optimisation.
Cost Per New Lesson
£50
Reduced from £120 at scale.
FAQs
Learn more about our fractional marketing manager service below:
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A Fractional Marketing Manager gives you senior-level marketing leadership on a part-time basis. You get strategic direction, hands-on execution oversight and commercial accountability, without the cost or commitment of a full-time hire.
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Agencies typically execute in silos (SEO, PPC, social, email). A Fractional Marketing Manager owns the whole growth system by aligning channels, budgets, messaging and performance to business goals, and making sure everything works together commercially.
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Most clients engage for between 1 and 4 days per month, depending on growth stage, complexity and internal resource. The focus is on impact, not time-filling.
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Ambitious SMEs who:
Are investing in marketing but lack strategic leadership
Want clearer ROI and prioritisation
Are scaling and need structure, not just activity
Need a senior voice without a full-time salary
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This can include:
Setting growth strategy and channel priorities
Owning the marketing roadmap and KPIs
Managing agencies and freelancers
Auditing and improving SEO, paid media, content and CRO
Reporting to founders and leadership teams
Translating data into commercial decisions
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No. I want to work alongside them. The role is to provide direction, alignment and performance leadership. Ensuring everyone is working to the same growth plan and commercial objectives.
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Fractional support typically ranges from a few hundred to a few thousand pounds per month depending on scope and time commitment needed. But in most cases is significantly less than the total cost of a full-time senior hire.