Google Ads Audit
This Google Ads Audit is designed for growing SMEs who want to understand what’s really driving performance, where budget is being wasted, and what needs to change before scaling spend.
Most Google Ads accounts don’t collapse overnight. They drift.
A proper Google Ads audit isn’t about minor tweaks. It’s about understanding whether your account is structurally sound, commercially aligned, and genuinely scalable… or if it’s simply coasting on brand demand and incomplete data.
Spending more… but profit not moving?
Strong ROAS... but mostly from brand?
CPA creeping up month after month?
Lead quality inconsistent?
Confident in your tracking? Or just hoping?
Search terms feel out of control?
Spending more… but profit not moving? Strong ROAS... but mostly from brand? CPA creeping up month after month? Lead quality inconsistent? Confident in your tracking? Or just hoping? Search terms feel out of control?
From reactive optimisation to predictable performance
Campaigns expand. Budgets increase. Smart bidding adjusts automatically. But without structured oversight, performance becomes reactive. Optimisations respond to problems rather than preventing them.
Before...
- Budget allocated without full visibility
- Brand masking weaker non-brand performance
- Smart bidding optimising towards imperfect data
- Search terms expanding unchecked
- Reporting lacks commercial clarity
After.
- Revenue-aligned campaign structure
- Clear separation of brand and demand generation
- Accurate, trustworthy conversion tracking
- Budget focused on proven performance drivers
- Predictable, scalable growth
What you get from us
Strategic growth direction
Clear roadmap, prioritised marketing channels and commercial focus.
Performance & accountability
Tracking, reporting and optimisation tied to business outcomes.
Leadership without overhead
Senior marketing ownership without full-time cost or complexity.
Professional-grade tools. Expert-led insight.
Google Ads audits shouldn’t rely on guesswork. We use industry-leading analysis platforms combined with manual review and strategic interpretation to uncover real growth opportunities.
The next steps
Request support online
2-3 minutes to request support online and get the ball moving.
Discovery call booked
A 45 minute discovery call is scheduled to discuss your requirements further and whether this is the right fit for both parties.
Audit & growth roadmap
Once terms are agreed post discovery call and the first invoice has been paid we get cracking on delivering your audit and roadmap and aim to have it presented in 5 to 10 days depending on account size.
You decide what to do next
Once we have presented the audit, we let you analyse our findings and decide your best course of action. Some use the information to handle in-house, others ask for ongoing support. The engagement flexes to suit your business.
Investment
Google Ads Audit engagements typically range between:
£450 – £1,500 (one-off)
Pricing depends on:
Monthly ad spend
Account size and campaign volume
Conversion tracking complexity
Performance Max or multi-market structure
You receive a structured diagnostic report, prioritised action plan and a live walkthrough session to clarify what to fix, test or scale next.
Proven Commercial Marketing Impact
Real results achieved through strategy ownership, performance optimisation and structured growth frameworks.
Case Study Snapshot: Online Tutoring Platform
Lessons Delivered
28,343
A 4–5x increase in total platform usage, up from around 6000 lessons at project start.
Cost Per Sign-Up
£30
Down from £70 through funnel optimisation.
Cost Per New Lesson
£50
Reduced from £120 at scale.
FAQs
Learn more about our Google Ads audit service below:
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The audit is a structured, manual review of your entire Google Ads account.
This includes campaign architecture, keyword and search term analysis, bidding strategy suitability, conversion tracking accuracy, budget allocation, brand vs non-brand performance, and overall commercial alignment.
You receive a written report with clear findings, evidence, and a prioritised action plan — plus a live walkthrough session to discuss next steps.
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No.
This is a paid, in-depth audit designed to provide real commercial insight — not a surface-level review designed to win management.
If you’re looking for a quick, automated report or a sales pitch, this won’t be the right fit.
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Most audits are delivered within 5–10 working days, depending on account size and complexity.
Larger or multi-market accounts may require slightly longer to ensure proper analysis.
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No.
Read-only access is sufficient for the audit.
No changes are made to your account during the review process.
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No one can guarantee performance and anyone who does should be questioned.
What the audit guarantees is clarity. You’ll understand exactly what is working, what isn’t, and what needs to change in order to improve performance sustainably.
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That’s often one of the most valuable parts of the audit.
Tracking issues such as duplicate conversions, missing GCLIDs, misaligned attribution models, or VAT-inflated revenue are clearly identified; along with recommendations to fix them.
Without clean data, optimisation is guesswork. The audit ensures you’re working with trustworthy signals.
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No.
The audit is designed to stand on its own.
Some businesses implement the findings internally. Others request execution support. The decision is entirely yours.
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This audit is best suited for businesses actively investing in Google Ads and looking to improve efficiency or scale with confidence.
If your monthly spend is very small and still in early testing stages, a lighter review may be more appropriate.