SEO Audit
A senior-led SEO audit for UK SMEs. We diagnose the technical, content and keyword issues limiting your organic visibility and give you a prioritised roadmap.
Get started
If this sounds familiar
Your SEO grew by accident.
A blog here. A new service page there. A process someone started, then abandoned. Knowing it's important to keep running, but no clear direction and no one really owning it. The team stays busy, the spend keeps going out, and nobody feels confident about what's actually working.
- Scaled fast, planned later
- Channels added reactively
- Agencies hired tactically
- SOPs and docs, somewhere
- Heavy reliance on one channel
“We're doing loads, but we don't really know what's working, or why.”
What most owners tell us before they start.
Investing in SEO but unsure what's actually working?
What an SEO audit actually covers
A proper SEO audit is not a tool export with a score on it. It's a structured review of every factor affecting whether your site ranks, gets clicked and converts. Ours covers six core areas, plus how you show up in AI search.
Crawlability, indexation, site speed and Core Web Vitals, mobile usability, structured data and anything quietly stopping Google from reading or trusting your site.
The terms your buyers actually search, the volume behind them, and the gap between what you rank for now and what's commercially worth targeting.
Which pages earn visibility, which are thin or cannibalising each other, and where new content would meet real search demand.
Who's outranking you, for what, and the specific reasons they're ahead.
The authority signals pointing at your site, and whether anything is holding you back.
Because traffic that doesn't turn into enquiries isn't worth paying for.
Search is no longer ten blue links. We check whether your pages get surfaced and cited in Google's AI Overviews and assistants like ChatGPT and Perplexity, and what it takes to become the source they quote.
You get the findings, the priorities, and a plan you can act on. Not a 90-page PDF nobody reads.
From SEO guesswork to data-led growth
Without clear SEO insight, businesses often invest in content, technical fixes and keywords that don’t drive revenue. A structured SEO audit identifies what’s working, what’s limiting performance and where the biggest growth opportunities exist.
Before…
- Rankings fluctuate without clear explanation
- Traffic grows but doesn't convert into leads or revenue
- SEO activity is reactive rather than strategic
- Technical issues quietly limit visibility
- Content is created without clear search demand or prioritisation
After.
- Clear SEO performance benchmarks and growth opportunities
- Keywords and content strategy aligned to commercial intent
- Technical barriers identified and prioritised
- Search visibility tied directly to pipeline and revenue goals
- Structured roadmap focused on measurable SEO impact
What you get
What you get from us
Strategic SEO direction
Clear growth opportunities, keyword priorities and search strategy aligned to commercial goals.
Performance and visibility insight
Full analysis of rankings, traffic quality, competitor positioning and technical performance.
Actionable SEO roadmap
A prioritised, implementation-ready plan covering technical, content and authority improvements.
What determines the cost of an SEO audit
SEO audit pricing varies because websites do. A five-page service site takes far less analysis than a 500-URL eCommerce store or a business targeting several countries. Move the factors below for an indicative figure.
Indicative only. We confirm the exact figure after a quick scope call.
Whatever the scope, you always get
- A structured diagnostic report
- A prioritised action plan
- A clear roadmap to improve visibility and organic performance
Unlike an automated audit tool, that includes manual analysis, competitor insight and strategic prioritisation, the parts software can't do.
Getting started
The next steps
Request your SEO audit online
Two or three minutes online to tell us what you need and get the ball moving.
Discovery call
A 45-minute call to understand your goals, see where you are, and check we're the right fit for each other.
Audit and presentation
We analyse technical seo, keyword opportunities, AI rankings, competitor positioning and conversion pathways to give you a clearer understanding of how SEO works for you.
Decide your next move
Implement our suggestions with your team, your agency or continue working together to scale results.
Case studies
Real results, not vanity metrics.
Two SMEs we aligned, then scaled. The numbers below are theirs.
Northbridge Learning
A UK tuition platform scaling nationally.
Lessons delivered
4–5× vs. start
Cost per sign-up
down from £70
Peak season hit 3,665 monthly lessons (up from 587), with cost per new lesson cut from £120 to £50.
Read the case study →EdgeConnect Systems
A UK network-infrastructure retailer.
Peak ROAS
from 636% in 60 days
Wasted spend
via query control
Forecasting and a repeatable optimisation cadence gave leadership the confidence to scale budgets without losing profitability.
Read the case study →FAQs
Common questions
Learn more about our SEO audits. Tap a question to see the answer.
What is an SEO audit?
An SEO audit is a structured review of your website's search visibility, technical health, content performance and competitive positioning. It identifies what's helping your rankings, what's holding them back and where the biggest growth opportunities exist.
How do I know if my website needs an SEO audit?
Common signs include:
- Rankings or traffic plateauing
- Leads or enquiries not matching traffic levels
- A website redesign or migration planned
- Unsure which SEO activities actually drive results
- Competing sites consistently outranking you
If growth feels inconsistent or unpredictable, an audit is usually the best starting point.
What does your SEO audit include?
Our audits typically cover:
- Technical SEO health and crawlability
- Keyword performance and search opportunity analysis
- Competitor benchmarking
- Content performance and gaps
- Conversion and user journey review
- Backlink profile review
- A prioritised growth roadmap
The goal isn't just insight; it's clear, actionable next steps.
What's the difference between a technical SEO audit and a content audit?
A technical SEO audit looks at how well search engines can crawl, render and index your site: speed, structured data, mobile usability and indexation. A content audit assesses whether your pages meet real search demand and answer buyer intent better than competitors. Both matter, and a complete audit covers them together rather than in isolation.
How long does an SEO audit take?
Most audits are delivered within 2 to 3 weeks, depending on website size and complexity. Larger eCommerce or multi-location websites may take longer to ensure full analysis and commercial prioritisation.
Will an SEO audit improve rankings?
An audit itself doesn't directly improve rankings, but it identifies exactly what needs to change to improve performance. When implemented correctly, audit recommendations often lead to stronger visibility, better traffic quality and improved conversion performance.
How much does an SEO audit cost in the UK?
Professional SEO audits in the UK typically range from a few hundred to a few thousand pounds, depending on site size and depth. Ours run between £650 and £2,250 as a one-off. Automated tools are cheaper but only surface data. They don't interpret which issues actually matter commercially, which is where a manual, senior-led audit earns its cost.
How is your SEO audit different from automated audit tools?
Automated tools surface data. They don't interpret commercial opportunity. Your audit combines industry tools with senior strategic review, prioritisation and real growth planning, not just a checklist of issues.
Can't I just run a free SEO audit tool myself?
Free tools are useful for surfacing obvious issues, and we use professional versions of them ourselves. What they can't do is tell you which of the 200 flagged "problems" actually affect your rankings or revenue, or how to prioritise them against your commercial goals. That interpretation and prioritisation is the value of a professional audit.
Built for SMEs, not enterprise budgets
Most SEO audits are either automated reports with no interpretation, or enterprise engagements priced for businesses ten times your size. Neither helps a growing SME.
Based in Tring, Hertfordshire. We work with SMEs across the UK, remotely or in person.
This is senior-led work. Every audit is run and interpreted by James personally. You're not handed to a junior or sent a dashboard link. You get a real person who prioritises the handful of changes that will actually move revenue.
Experience across