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The ALIGN-then-SCALE framework
First we align. Then we scale.
Ten steps, two phases. The first five point your marketing at the right people with the right message. The second five turn what works into a system that grows.
Point it in the right direction
Get your marketing aimed at the right people, with the right message, before spending on reach.
- AttractWho you're targeting, and why they care
- LeverageThe assets, data and wins to build from
- IgniteThe message and offers that drive action
- GenerateHow you create and track leads
- NurtureHow you convert, retain and grow value
Turn it into a system
Turn what works into a repeatable engine, so growth isn't down to luck or a single channel.
- SystemiseSOPs, workflows and clear ownership
- ClarifyReporting and the metrics that matter
- AccelerateDouble down on what's working
- LeanCut waste, duplication and busy work
- ExpandNew channels, partners and territories
First we align what you have. Then we scale the right parts.
Turn activity into a system.
Instant download. Print it, or run it off a screen in your next meeting.
Instant PDF download Licence covers your business
FAQs
Common questions
Is it really free?
Yes, completely. No card, no trial, no catch. Add it to your basket and you'll get an instant download link, and we'll email you a copy so you have it to hand. We may send the occasional marketing tip; unsubscribe any time.
What format is the guide?
A designed PDF you can read on screen or print. About 15 minutes to read, or one focused 90-minute sprint to work through with the Gap Finder.
Do I need marketing experience?
No. It's written in plain English. If you can answer honest questions about your own business, you can use it. Every step includes what "done" looks like and a quick win to act on this week.
Can I share it with my team?
Yes, share it around your business. If a friend at another company wants it, send them here to grab their own free copy.
What's the difference between the guide and the deck?
The guide explains the 10 steps and gives you the questions to read through on your own. The Marketing Strategy Deck turns those questions into cards you can run as a working session in a meeting, with "push further" prompts and three ways to play.
Most small business marketing isn't a strategy. It's a pile of activity: a post here, a campaign there, a newsletter when someone remembers. This free guide fixes that.
The Growth System Guide gives you the 10-step ALIGN-then-SCALE framework we use with real clients, plus a self-scoring Gap Finder to pinpoint your two weakest steps and a quick win you can act on for each one this week.
Inside:
The 10-step framework in plain English, with what "done" looks like at each step
A self-scoring Gap Finder to find your next 90 days
A quick win you can bank this week, for every step
A designed PDF you can read in 15 minutes. Download it instantly. Free, no catch.
Built for SMEs, not enterprise budgets
Most marketing frameworks are either generic templates that ignore your business, or consulting engagements priced for companies ten times your size. This deck is the questions a senior marketing director actually asks, at a price a growing SME can say yes to on the spot.
Based in Tring, Hertfordshire. We work with SMEs across the UK, remotely or in person.
The deck isn't AI-generated filler or a repackaged template. It's the same questions James uses inside real client engagements, written by a working fractional marketing director, not a content team. If they raise more than you can answer alone, that's exactly what the Growth Diagnostic and fractional service are for.
Experience across
