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If this sounds familiar
Your marketing grew by accident.
A new channel here. An agency there. A process someone started, then abandoned. Emails, ads and SEO all running, but no clear direction and no one really owning it. The team stays busy, the spend keeps going out, and nobody feels confident about what's actually working.
- Scaled fast, planned later
- Channels added reactively
- Agencies hired tactically
- SOPs and docs, somewhere
- Heavy reliance on one channel
“We're doing loads, but we don't really know what's working, or why.”
What most owners tell us before they start.
A marketing director in a box (well, a PDF)
The Marketing Strategy Deck is 64 print-at-home cards built on the 10-step ALIGN-then-SCALE framework: five steps to get your marketing pointed at the right people with the right message (ALIGN), five to turn what works into a system that grows (SCALE).
What you get
The sharp, sometimes uncomfortable questions that turn scattered activity into strategy. Five for each step, each with two "push further" prompts.
The 20-minute Gap Finder, the 90-minute Strategy Sprint, or one card a week for a year of better marketing thinking.
A designed A4 PDF that prints poker-size cards at home or at any print shop, and works straight off a screen in your Monday meeting.
From reactive marketing to predictable growth
Without senior marketing direction, activity becomes fragmented, budgets become inefficient, and growth becomes inconsistent. Structured marketing leadership turns disconnected efforts into a focused, scalable growth system.
Before…
- Marketing lacks clear direction
- Channels operate in silos
- Budget spent without predictable results
- Limited leadership-level marketing insight
- Growth feels inconsistent
After.
- Clear revenue-aligned marketing priorities
- Channels operate as one system
- Budget focused on proven performance
- Confident, insight-led decision making
- Predictable, scalable growth
The ALIGN-then-SCALE framework
First we align. Then we scale.
Ten steps, two phases. The first five point your marketing at the right people with the right message. The second five turn what works into a system that grows.
Point it in the right direction
Get your marketing aimed at the right people, with the right message, before spending on reach.
- AttractWho you're targeting, and why they care
- LeverageThe assets, data and wins to build from
- IgniteThe message and offers that drive action
- GenerateHow you create and track leads
- NurtureHow you convert, retain and grow value
Turn it into a system
Turn what works into a repeatable engine, so growth isn't down to luck or a single channel.
- SystemiseSOPs, workflows and clear ownership
- ClarifyReporting and the metrics that matter
- AccelerateDouble down on what's working
- LeanCut waste, duplication and busy work
- ExpandNew channels, partners and territories
First we align what you have. Then we scale the right parts.
Built for SMEs, not enterprise budgets
Most marketing frameworks are either generic templates that ignore your business, or consulting engagements priced for companies ten times your size. This deck is the questions a senior marketing director actually asks, at a price a growing SME can say yes to on the spot.
Based in Tring, Hertfordshire. We work with SMEs across the UK, remotely or in person.
The deck isn't AI-generated filler or a repackaged template. It's the same questions James uses inside real client engagements, written by a working fractional marketing director, not a content team. If they raise more than you can answer alone, that's exactly what the Growth Diagnostic and fractional service are for.
Experience across
Turn activity into a system.
Instant download. Print it, or run it off a screen in your next meeting.
Instant PDF download Licence covers your business
FAQs
Common questions
Is this a physical product?
Not yet. It's a designed PDF you print at home or at any print shop (a fiver, guillotined). A printed boxed edition is coming, and deck buyers get first dibs at a discount.
Can I share it with my team?
Yes, your licence covers your business. Please don't send it to other businesses; send them here instead.
Do I need marketing knowledge?
No. If you can answer a direct question honestly, you can use the deck.
Most small business marketing isn't a strategy. It's a pile of activity: a post here, a campaign there, a newsletter when someone remembers.
The Marketing Strategy Deck fixes that. It's 64 print-at-home cards built on the ALIGN-then-SCALE framework we use with real clients, and it asks the 50 questions a senior marketing director would ask your business. Work through them and scattered activity becomes a clear growth system: the right audience, the right message, reliable leads, and the numbers to invest with confidence.
What's inside:
10 step cards, one for each stage of the framework, with what "done" looks like
50 question cards, five per step, each with two prompts to push your thinking further
3 ways to play: a 20-minute Gap Finder, a 90-minute Strategy Sprint, or one card a week for a year
A designed A4 PDF. Download it instantly, print at home or at any print shop, and start today. No jargon, no fluff, just the questions that turn effort into a plan.